About Us

Customer Service, Unique Fashion, Technology & Passion:

Customer service is more than just being attentive to customers. It is listening, respecting and being honest with them. From the sales floor to our rental departments, customer service is our highest priority. And yes, fashion and technology can coexist! Our buyers travel the world to bring you the latest in fashion and function for our unmatched apparel selection and our handpicked and tested equipment.

Cole Sport also has one the most in-depth custom boot fitting departments around. We have the knowledge and technology to custom fit anyone: from World Cup athletes to recreational skiers and riders. Your comfort is guaranteed. Our rental and demo departments (ski, snowboard, and bikes) offer one of the largest inventories of equipment plus convenient “on hill” locations to service all your needs throughout your vacation.

Don't see what you're looking for here? Visit colesport.com to see all of our brands as well as Park City, Utah ski and snowboard rentals.

Park Avenue Ski Shop – Park City, UT

Located on Historic Park Avenue in Old Town Park City, Utah, Cole Sport is the ideal, convenient Park City ski shop. Discover a wide selection of ski and snowboard gear and apparel for the whole family. Visit us today!

Cole Sport Park Avenue
1615 Park Ave
Park City, UT 84060
435-649-4806

Silver Lake Village Ski Shop – Deer Valley

Located just steps from the base of Deer Valley Resort is Cole Sport’s Deer Valley ski shop. Being so close to the lifts means that we can serve all your Deer Valley ski rental, ski retail, and ski apparel needs without you having to leave the resort area. Stop by today!

Silver Lake Village Cole Sport
Park City, UT 84060
435-649-4601

Resort Center Ski Shop – Park City Mountain Resort

Located at the Mountain Resort Center, Cole Sport’s Park City Mountain Resort Ski Shop is centrally located to serve all your Park City Resort ski rental, retail, and apparel needs just steps from the lifts. Stop by today!

Resort Center
Park City, UT 84060
435-649-4600

Bazooka’s Freeride Snowboard Shop – Park City Mountain Resort

Located at the Mountain Resort Center, Bazooka’s Freeride Shop is centrally located to serve all your Park City Mountain Resort ski rental, retail, and apparel needs just steps from the lifts. Stop by today!

Resort Center
Park City, UT 84060
435-649-0520